Pengembangan Produk dan Pemasaran pada UMKM Keripik Kepeng dan Buket di Desa Pecalongan, Sukosari, Bondowoso
Pengembangan Produk dan Pemasaran pada UMKM Keripik Kepeng dan Buket di Desa Pecalongan, Sukosari, Bondowoso
Muhammad Ghufron Rosyady
Universitas Jember
Desta Rati Mutiarani Arianto
Universitas Jember
Phoenix Alfanda Putri
Universitas Jember
Aryo Tri Sulistyo
Universitas Jember
DOI: https://doi.org/10.19184/aksilar.v2i2.5475
ABSTRACT
KKN is a concrete experience that includes several aspects such as education, research and community service. The work program brought by KKN students must be able to provide benefits to the village and its community, one of the work programs that can be brought is community empowerment. Pecalongan Village is one of the villages located in Sukosari District, Bondowoso Regency. Pecalongan Village has various great potentials, including the potential for Micro, Small and Medium Enterprises (UMKM), two of which are considered potential and need to be developed are UMKM Kepeng and UMKM Bouquet. Community empowerment activities in
optimizing local potential to support the creative economy by fostering UMKM in Pecalongan Village as a work program carried out by team 16 aim to actively involve the community in the development and marketing of UMKM products. The implementation of the KKN UMD Program (UNEJ Membangun Desa) team 16 was carried out in Pecalongan Village, Sukosari District, Bondowoso Regency, East Java from January 13 to February 23, 2025, consisting of three stages, includes the planning stage, the implementation stage and the evaluation stage. The work program that has been carried out is expected to provide benefits to the people of Pecalongan Village, especially for UMKM actors. The development of UMKM is carried out with the aim of providing the people of Pecalongan Village with space to actively participate in optimizing existing potential and is expected to support the local village economy by realizing a creative
economy.
Keywords: KKN, economy creative, UMKM, community empowerment
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Published
20-04-2025
Issue
Vol. 2 No. 2 2025: AKSILAR: Jurnal Ilmu Tanah
Pages
95-103
License
Copyright (c) 2025 AKSILAR:Jurnal Ilmiah Ilmu Tanah
How to Cite
Muhammad Ghufron Rosyady dkk. 2025. Pengembangan Produk dan Pemasaran pada UMKM Keripik Kepeng dan Buket di Desa Pecalongan, Sukosari, Bondowoso
, 2(2), pp.95-103.
https://doi.org/10.19184/aksilar.v2i2.5475